On subcultures, counterculture, and whether the internet has erased otherness.
... and I am a material girl arguing for more sustainable consumption. Advertising is a symbolic practice, but behind every symbolic good, there's a ma…
Florencia Lujani
Business practices are focused only on how much financial value we can extract. Instead of being extractive, can we create businesses in a way that the…
Florencia Lujani
Exploring degrowth economics and new ways of thinking about how to thrive (economically and socially) without the mandate of growth. 
Florencia Lujani
The moments, events, people, and brands that pushed culture forwards in this hell of a year.
Florencia Lujani
Every household has changed their spending habits, but even during crisis, price isn't the only factor driving brand choice.
Florencia Lujani
A year since starting this newsletter, and the three pandemics or 'hyperobjects' that are part of our daily lives. 
Florencia Lujani
The cultural aspect of brands rarely appears as a consideration in marketing plans. In this article I look at how culture can unlock insight across the…
Florencia Lujani
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