Cultural Patterns
An article about how brands become a global language, marrying a global positioning with symbolic meaning and local values across different markets. 
Florencia Lujani
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A Cultural Strategy Perspective on why the conversation around statues is one of the most relevant ones for anyone in advertising. 
Florencia Lujani
Jun 13
Taking on Errol Lawrence's 'The Empire Strikes Back: race and racism in 70s Britain' and historical forgetfulness to manipulate and erase history. 
Florencia Lujani
Jun 6
‘Common sense’ … the traditional popular conception of the world – what is unimaginatively called ‘instinct’, it is in fact a primitive and elementary …
Florencia Lujani
May 10
This week I explore three very different themes. What supermarkets can teach retailers on what's to come when they open, the new class war emerging fro…
Florencia Lujani
Apr 25
This week I'm looking at what I consider essential, both in terms of the work that I do, and in daily consumption habits. Also, the brands helping us b…
Florencia Lujani
Apr 18
Looking at the cultural impact the pandemic has had in daily life and society, what changes has accelerated and what it means for brands and marketers. 
Florencia Lujani
Apr 10
Lessons from futurists and foresight specialists to face the global pandemic. 
Florencia Lujani
Mar 13
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Cultural Patterns


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