How the brand looks beyond tech innovation to incorporate values and behaviours from digital culture to its newest store in Shenzhen, China. #retailstrategy #customerexperience
An article about how brands become a global language, marrying a global positioning with symbolic meaning and local values across different markets. 
Florencia Lujani
A Cultural Strategy Perspective on why the conversation around statues is one of the most relevant ones for anyone in advertising. 
Florencia Lujani
Taking on Errol Lawrence's 'The Empire Strikes Back: race and racism in 70s Britain' and historical forgetfulness to manipulate and erase history. 
Florencia Lujani
‘Common sense’ … the traditional popular conception of the world – what is unimaginatively called ‘instinct’, it is in fact a primitive and elementary …
Florencia Lujani
This week I explore three very different themes. What supermarkets can teach retailers on what's to come when they open, the new class war emerging fro…
Florencia Lujani
This week I'm looking at what I consider essential, both in terms of the work that I do, and in daily consumption habits. Also, the brands helping us b…
Florencia Lujani
Looking at the cultural impact the pandemic has had in daily life and society, what changes has accelerated and what it means for brands and marketers. 
Florencia Lujani
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