This is a wonderful piece of work Flo 👏 and totally agree we need to look more at the mainstream. I think because advertising leans toward the progressive, and we forget that we aren't representative of the population, we miss the wood for the trees sometimes.
You truly make a very pertinent point....we often overlook the ordinary in our quest for the new/extraordinary and miss out on the power and depth of the ordinary ....if we seriously examine the ordinary /the everydayness of life it can reveal so much about human needs/aspirations and anxieties....we must celebrate the ordinary!
I really support and appreciate your point of view! Using an ethnographic lens on the mainstream and quotidian can give a strategist a feast of observational detail and insight into behavior.
Riding on the bus is a massively underrated activity. Zeitgeist-bathing, for a couple of quid.
Absolutely! Good old people watching
This is a wonderful piece of work Flo 👏 and totally agree we need to look more at the mainstream. I think because advertising leans toward the progressive, and we forget that we aren't representative of the population, we miss the wood for the trees sometimes.
Completely agree. Thanks so much for reading and for the thoughtful comment, Helen
This is such a beautiful piece of work - both in the text and the analysis! Thank you for sharing.
Ohh this is so kind of you, thank you!
Muy bueno, Flor! Muy. (Y esa foto de la Bristol, me mató! 😀)
Muchas gracias Santi! Tremendas fotos las de Parr.
really enjoyed reading this - so insightful! thanks
Ohhh thank you, I appreciate it!
You truly make a very pertinent point....we often overlook the ordinary in our quest for the new/extraordinary and miss out on the power and depth of the ordinary ....if we seriously examine the ordinary /the everydayness of life it can reveal so much about human needs/aspirations and anxieties....we must celebrate the ordinary!
I love this. We need to get into the current of life and culture.
thanks Theo! appreciate your support
I really support and appreciate your point of view! Using an ethnographic lens on the mainstream and quotidian can give a strategist a feast of observational detail and insight into behavior.
How else do you suggest people market to the common?