Hi, I'm Florencia Lujani, a strategy director based in London. I started my career in advertising back in 2009, and have worked at many different agencies like TBWA, JWT and TribalDDB, doing all sorts of strategy work, but mostly brand and creative strategy for brands and the climate sector. You can learn more about me here.

This newsletter is all about brands, culture, creativity and strategy. You can expect articles analysing cultural phenomena, new forms of creativity, emerging consumer behaviour and their impact on brand building. Here are some of my articles:

🌳 Building business for permanence, not performance

πŸ™ Creating business prosperity without economic growth

🌟 Relaunching Brands with a Cultural lens

πŸ› Three Takeaways from Burberry's new Social Store

πŸ’₯ One Year, Three Pandemics

🌎 Building Global Brands, One Market at a Time

πŸ‘Ύ Futures Thinking in a Covid-19 World

⚑️ How to Identify Cultural Patterns and Improve your Strategic Thinking

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And if you like any of what you read/ have any thoughts to share with me, find me on Twitter or LinkedIn.