Cultural Patterns

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The moments, people and events that pushed culture forwards this year.
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Are the adverts about COP26 any good? I look at five ads about the climate crisis and decide if they are HOT (increasing the sweltering heat of our…
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The "4D's" that explain why people don't engage with the climate crisis: Distance, Denial, Delay and Doom. 
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A cultural analysis deck of the Disney+ show WandaVision and the global influence of the American sitcom. 
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On subcultures, counterculture, and whether the internet has erased otherness.
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It's clear that we don't value material things enough - and it's hurting our planet. 
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Introducing a new framework for thinking of human needs based on the economic theory of Manfred Max-Neef, and brand responses that are trying to shift…
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Exploring degrowth economics and new ways of thinking about how to thrive (economically and socially) without the mandate of growth. 
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The moments, events, people, and brands that pushed culture forwards in this hell of a year.
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Every household has changed their spending habits, but even during crisis, price isn't the only factor driving brand choice.
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A year since starting this newsletter, and the three pandemics or 'hyperobjects' that are part of our daily lives. 
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The cultural aspect of brands rarely appears as a consideration in marketing plans. In this article I look at how culture can unlock insight across the…
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© 2022 Florencia Lujani
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