Cultural Patterns
ArchiveTopDiscussionAbout
How the brand looks beyond tech innovation to incorporate values and behaviours from digital culture to its newest store in Shenzhen, China. #retailstr…
Florencia Lujani
Aug 26 2
An article about how brands become a global language, marrying a global positioning with symbolic meaning and local values across different markets. 
Florencia Lujani
Jul 28
A Cultural Strategy Perspective on why the conversation around statues is one of the most relevant ones for anyone in advertising. 
Florencia Lujani
Jun 13
Taking on Errol Lawrence's 'The Empire Strikes Back: race and racism in 70s Britain' and historical forgetfulness to manipulate and erase history. 
Florencia Lujani
Jun 6
‘Common sense’ … the traditional popular conception of the world – what is unimaginatively called ‘instinct’, it is in fact a primitive and elementary …
Florencia Lujani
May 10
This week I explore three very different themes. What supermarkets can teach retailers on what's to come when they open, the new class war emerging fro…
Florencia Lujani
Apr 25
This week I'm looking at what I consider essential, both in terms of the work that I do, and in daily consumption habits. Also, the brands helping us b…
Florencia Lujani
Apr 18
Looking at the cultural impact the pandemic has had in daily life and society, what changes has accelerated and what it means for brands and marketers. 
Florencia Lujani
Apr 10
Lessons from futurists and foresight specialists to face the global pandemic. 
Florencia Lujani
Mar 13
A deep-dive into my practice rooted in anthropology, semiotics  and media studies applied to brand strategy. 
Florencia Lujani
Mar 6
Looking at the rebellion against tabloid magazines, four big themes from trend futurist Edelkoort, and sensorial brand merch. 
Florencia Lujani
Feb 21
Developments in language that represents a changing culture, and how global culture is reconfiguring to reflect new cultural centres away from the West…
Florencia Lujani
Feb 14
© 2020 Florencia Lujani. See privacy, terms and information collection notice
Publish on Substack