Archive - Cultural Patterns

#43 Not your usual Cannes Lions debut

I’m bringing a taboo topic to the world’s biggest ad festival

Jun 4 •

Florencia Lujani

April 2025

#42 The power of ordinary culture

how everyday life holds the key to strategic relevance and creative impact

Apr 16 •

Florencia Lujani

February 2025

#41 soft launching a relaunch

how to navigate different worlds without losing myself in the process.

Feb 26 •

Florencia Lujani

October 2022

#40 Culture is Chaotic

It's tough to be alive right now, but how do historical events shape cultural change?

Oct 11, 2022 •

Florencia Lujani

December 2021

#39 It's the 2021 Culture Roundup

The moments, people and events that pushed culture forwards this year.

Dec 21, 2021 •

Florencia Lujani

November 2021

#38 Hot or Cold: the campaigns of COP26

Are the adverts about COP26 any good? I look at five ads about the climate crisis and decide if they are HOT (increasing the sweltering heat of our…

Nov 2, 2021 •

Florencia Lujani

August 2021

#37 The End of the World happened in 1784

The "4D's" that explain why people don't engage with the climate crisis: Distance, Denial, Delay and Doom.

Aug 25, 2021 •

Florencia Lujani

June 2021

#36 WandaVision & The Global Influence of the American Sitcom

A cultural analysis deck of the Disney+ show WandaVision and the global influence of the American sitcom.

Jun 24, 2021 •

Florencia Lujani

#35 Where is the counterculture today?

On subcultures, counterculture, and whether the internet has erased otherness.

Jun 9, 2021 •

Florencia Lujani

April 2021

#34 We are not a materialistic society

It's clear that we don't value material things enough - and it's hurting our planet.

Apr 20, 2021 •

Florencia Lujani

February 2021

#33 Unleashing creative possibilities without growth

Introducing a new framework for thinking of human needs based on the economic theory of Manfred Max-Neef, and brand responses that are trying to shift…

Feb 25, 2021 •

Florencia Lujani

January 2021

#32 Building businesses for permanence, not performance

Exploring degrowth economics and new ways of thinking about how to thrive (economically and socially) without the mandate of growth.

Jan 27, 2021 •

Florencia Lujani

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