Hi, I'm Florencia Lujani, a strategy director based in London. I started my career in advertising in 2009, and since then I’ve been doing all sorts of strategy work, but mostly brand and creative strategy. I recently finished a Master’s in Cultural Studies, and this newsletter is an opportunity to share different perspectives and ways of thinking around culture, brands, strategy and creativity. You can learn more about me here.

In this newsletter, you can expect analysis of cultural phenomena, new forms of creativity, emerging consumer behaviour and their impact on brand building. Here are some of my articles:

🌳 Building business for permanence, not performance

πŸ™ Creating business prosperity without economic growth

🌟 Relaunching Brands with a Cultural lens

πŸ› Three Takeaways from Burberry's new Social Store

πŸ’₯ One Year, Three Pandemics

🌎 Building Global Brands, One Market at a Time

πŸ‘Ύ Futures Thinking in a Covid-19 World

⚑️ How to Identify Cultural Patterns and Improve your Strategic Thinking

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And if you like any of what you read/ have any thoughts to share with me, find me on Twitter or LinkedIn.

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A newsletter on culture, brands, and strategy by Florencia Lujani

People

I’m a Strategy Director with over a decade of experience working in advertising in creative planning. I write about consumer culture and creativity, and more frequently, about how they intersect with the climate crisis.