The moments, people and events that pushed culture forwards this year.
Are the adverts about COP26 any good? I look at five ads about the climate crisis and decide if they are HOT (increasing the sweltering heat of our…
The "4D's" that explain why people don't engage with the climate crisis: Distance, Denial, Delay and Doom. 
A cultural analysis deck of the Disney+ show WandaVision and the global influence of the American sitcom. 
On subcultures, counterculture, and whether the internet has erased otherness.
It's clear that we don't value material things enough - and it's hurting our planet. 
Introducing a new framework for thinking of human needs based on the economic theory of Manfred Max-Neef, and brand responses that are trying to shift…
Exploring degrowth economics and new ways of thinking about how to thrive (economically and socially) without the mandate of growth. 
The moments, events, people, and brands that pushed culture forwards in this hell of a year.
Every household has changed their spending habits, but even during crisis, price isn't the only factor driving brand choice.
A year since starting this newsletter, and the three pandemics or 'hyperobjects' that are part of our daily lives. 
The cultural aspect of brands rarely appears as a consideration in marketing plans. In this article I look at how culture can unlock insight across the…